PPC.
Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions…
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice…
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified…
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on…