PPC.
Cost Per Keyword Spikes to $55 During Holiday Season
A MediaPost article reports on DoubleClick’s Performics data released recently that shows the overall “cost-per-keyword” “rose to around $55 in December, from around $26 at the end of…
Closing CPC Price Gap or Irrational CPC Buying
John Battelle wrote a post where he cites a recent Blue Nile earnings statement I have a client in the diamond industry,…
Winners and Losers in Super Bowl Search Marketing
I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super…
Marketers Find Google Ads Slightly More Effective Than Yahoo & Well Above MSN
Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from MediaPost reports on an Outsell survey of 1,200 advertisers last…
Mazda Taps Into Pontiac TV & Search Ads Again
Remember the post earlier about Pontiac telling people to search for them on Google? What I loved especially about that was it…
The Challenges of Marketing in the Search Tail
The search tail, the group of queries that are relatively unique, offer major opportunities for savvy search marketers, but effectively taking advantage…
How to Handle Yahoo’s Shorter Ad Descriptions
Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…
Are Search Advertisers Paying More than they Need To?
Kevin Newcomb reports in the Clickz story: Search Ad Auction Models Flawed, Economists Say, that a new research paper reports that, “advertisers…
Search Spend Was Up Last Quarter
New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said…
Shorter Ads Coming To Yahoo This Week
SEMs Welcome Shorter Yahoo! Ads covers the move this week by Yahoo to shorten ads to from 190 to 70 characters and…
YACFA: Yet Another Click Fraud Article & A New Click Fraud Test Underway
How Click Fraud Could Swallow the Internet from Wired delivers unto us Yet Another Click Fraud Article (forthwith known as YACFA) with…
Malik Looks at Issues for Google AdSense and Other Ad Programs in 2006
Om Malik has compliled and written an excellent post that discusses what might be some big issues for AdSense and other programs…
New Issue Of Information Science Publication Focuses On “Paid Search”
Here’s a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information…
New Year Will Bring New Look to Yahoo Search Results Pages; Shorter Descriptions for Sponsored Listings
Several people (thank you) have shared with us a copy of an email that was sent to Yahoo Search Marketing customers this…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
TiVo To Offer TV Ad Search
TiVo Users Soon Can Search for Ads from the Wall Street Journal covers a new "feature" from TiVo planned for next spring…
Yahoo Search Marketing Searches for a Content Specialist
I spend some time each week reviewing job openings at Yahoo, Google, and other search companies. Sometimes, these listings can provide clues…
Yahoo Testing Pay Per Call In US
Yahoo Testing Pay Per Call has member Webvisitor reporting that Ingenio is telling him that Yahoo is testing the company’s pay-per-call solution.…
Yahoo Lowers Ad Deposit To $5
First Yahoo eliminated its $20 per month minimum spend requirement for search ads last month. Now today, the Yahoo Search Blog has…
Oct. 2005 Keyword Prices Stay Flat From Last Month, Drop From Last Year
Fathom Online has released figures from its latest Keyword Price Index showing that prices overall stayed about the same as last month,…
Major Ad Networks Working on Behavioral Targeting
We already have the ability to target ads in relatively sophisticated ways, with various types of matching schemes, as well as geotargeting,…
AlmondNet Gains Second Search Behavioral Ad Patent
AlmondNet has gained a second patent related to delivering up ads across the web based on things a person has searched for.…
Yahoo Drops $20 Monthly Minimum Spend Requirement
Over in our SEW Forums, Yahoo announced in the Yahoo Eliminating $20 Minimum PPC Spend thread that the $20 monthly minimum spend…
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Survey: Growth of PPC Spending Looks Healthy
Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses…
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