New online spending stats from a Deutsche Bank survey of 60 media executives
found that last quarter (Oct-Dec. 2005), 65 percent said paid search spending
increased compared to the third quarter. Google got 57 percent of spending, with
Yahoo 23 percent, followed by MSN at 5 percent. Average cost per click was
estimated at 58 cents, though the report added a caveat that it was difficult to
guage this price accurately for various reasons. More details from
Online Ad Spending Surpasses Expectations at MediaPost.
Search Spend Was Up Last Quarter
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