PPC.
Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding them all.
New Yahoo Feature Reports Number of Discarded Clicks
Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
Yahoo Implements Minimum Bid Price Change
In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. And yesterday, they announced that…
Clickable’s SEM Software Gets Positive Reviews
Clickable is the latest Software-as-a-Service offering for Search Engine Marketers. SmallBusinessComputing.com’s Gerry Blackwell had the chance to get insight from one of…
Yahoo’s Test of Google Ads is Successful, Partnership Progresses
Yahoo’s two week test of Google’s search advertising has proved successful, according to the Wall Street Journal, citing “people familiar with the…
Paid Click Growth Slows, Declines in Q1 2008
Following a less-than-luster February, paid clicks were weak across the board in the first quarter of 2008, according to published reports of…
Content Ad Campaign Keyword Strategy Revisited – Part 2
A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of…
A Look at Demographic Bidding for AdWords
Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI.…
The Shifting Power of Words
In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the…
Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough…
Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
ABCSearch Acquires Social Search Portal, AfterVote.com
The largest private pay-per-click company has embraced the social web with its acquisition of AfterVote.com. The social search portal allows users to…
The Why Behind Paid Search Trends: Measurability
There are countless reports that paid search is on the rise and is projected to continue trending upwards. But what are the…
Craigslist Ruling: Does This Extend To Our Paid Ads?
A recent ruling in Craigslist’s favor may let our paid ad suppliers rest a bit easier, as they are all advertising conduits.…
Tips for Google Site and Category Exclusion Tool
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing…
Google AdWords Contextual Advertising Mystery Solved
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
Fortune Tellers and Paid Bid Management
Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Microsoft-Yahoo: Search Marketing Trends That Matter
Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.
Contextual Advertising: How to Target Sites in AdSense
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
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