PPC.
Facebook PPC: Finally, True Demographic Targeting!
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
Is Retargeting Ready to go Mainstream? (Part 2)
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
How to Move an AdWords Campaign Without Breaking it
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Image Ads in Search – Yep, They Help
Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and…
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those…
Is Retargeting Ready to go Mainstream?
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google,…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Conversion Conference West 2010 and SES San Francisco Preview with Tim Ash
Okay, so the first time I interviewed the CEO of SiteTuners.com for a video entitled, “Optimizing Landing Pages — Tim Ash’s Tips…
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of…
Search and Display: 5 Tips for Finding the Right Partner
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
See Ya, AdWords Editor…I’m with ‘Platform’ Now
Platform management is a lot of work. Here are the top four things you should focus on.
Boost PPC Performance With Google Conversion Optimizer
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
Paid Search Freakonomics: Finding and Ostracizing Losers
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six…
Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Yahoo! Launches Paid Search Desktop Tool
New tool allows you to manage multiple search marketing campaigns offline. The new Yahoo! Search Marketing Desktop is a free tool offering…
Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.
Forget Shorty: Long Tail Keywords Convert Cheaper
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.
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