PPC.
5 Reasons You Should Get Your AdWords Professional Certification
Don't be left behind. Here are five good reasons why you should get certified.
Review your PPC Keywords
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should…
Put your PPC on a Diet
Small changes over time make the difference, not a bunch of big changes all at once. If you're looking for long-term, sustained…
Click Fraud Increases in Q4 2009
Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising…
Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import
Next week, Yahoo! plans to release two updates to their Sponsored Search program. First up, the Network Distribution feature will allow advertisers…
Google AdWords Adjusts Policy for Shared Domain Display URLs
If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a…
Get your toughest questions about paid search answered for free
Do you have a really hard question about paid search marketing, but can’t find the answer? Well, Marin Software along with Search…
Five Paid Search Resolutions for 2010
Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.
OneRiot Launches Real-Time Ad Network for Web and Mobile App Developers
Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving…
eBay Selects Click Forensics to Fight Click Fraud
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site. “It is crucial that…
How Will Mobile Search Impact Your Paid Campaigns?
Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Identify New Paid Search Opportunities
Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
Click Forensics Unveils Online Audience Verification Platform for Shopping Engines
At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. The technology…
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click…
Popular PPC Pitfalls, and How to Prevent Them
Three of the most common search advertising pitfalls can be avoided. Here's how.
Botnets Drive Up Click Fraud Rate in Third Quarter 2009
Click Forensics has released its click fraud report for the third quarter of 2009. Botnet activity caused the rate to rise and…
Evaluating Second Tier PPC Search Engines
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
Google Bid Simulator: A Step Toward Efficiency, Volume
While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management…
PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match…
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and…
Click Forensics Warns About New Botnet
Click Forensics has noticed a new spike in click fraud traffic coming from they’ve dubbed the “Bahama botnet.” The codename came about…
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration…
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help…
LookSmart Launches Optimal Pricing PPC Model
LookSmart has introduced a new pay-per-click pricing method they’ve dubbed Optimal Pricing. The model prices according to traffic type, quality, and volume…
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