PPC.
3 Steps to Kill Your PPC Ad Writer’s Block Right Now
Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's…
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has…
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among…
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to…
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve…
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
How a Standard of Practice Can Make Your Search Agency Better
Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle…
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by…
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically…