PPC.
Unleash Your Full PPC Potential by Leveraging Google AdWords’ Match Types
Exact match, phrase match, and broad match working together: build a winning PPC team.
Diagnosing the Impact of Optimization on Your Quality Score
These two Google tools can help you understand and track your quality score, as well as the effect of your paid search…
5 Things to Try to With Google AdWords Campaign Experiments (ACE)
We review the different types of experiments that can be launched using ACE, and where the feature needs improvement.
Goodbye, Yahoo: 4 Things I’ll Miss About Panama
A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for…
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an…
How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Google Quietly Updates Keyword Tool Accuracy
Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long…
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why.
PPC Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even…