PPC.
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Make Google AdWords Bidding Features Work for You
What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding,…
The Growing Importance of Search Networks and Partnerships
Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords
Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Making the Leap: The Paid Search Marketing Toolbox
No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is…
7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line…
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and…
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.