PPC.
How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online.
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not…
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website…
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it…
Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results…
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead…
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising…
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple –…
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a…
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be…
Five competitive advertising strategies to outsmart your competition
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Five SEM trends ecommerce retailers should expect for the rest of 2016
With the web changing constantly and new developments arriving daily, what will retailers need to keep their eye on if they are…
SEM too competitive? Here are three alternatives for building your customer base
For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short…
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Google Ad 4-pack now shown for 23% of all online search topics
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid…
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have…
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