PPC.
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose…
How to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break…
How to Leverage Consumer Intent to Maximize PPC Performance
Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and…
How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye…
Back to School for Search Marketers
Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This…
New Google Ad Planner Will Exclude Domains Outside Google Network
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research…
Does Your PPC Budget Match Your Conversion Optimization Budget?
Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page…