Development.
4 under-the-radar UX flaws that are killing your conversion rate
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. But what if your…
Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed.…
So what is growth hacking, really?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose…
What we can learn from the latest trends in voice search
Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground…
Six steps to a stronger online brand
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it's not just…
Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about…
Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google's mobile-friendly ranking signal and the 'Possum' algorithm update impacting local search,…
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows…
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the…
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
How speed affects your site’s performance [infographic]
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to…
How marketing leaders can create a digital mindset in their organizations
So you want to be a marketing organization that’s truly digital?
How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise…
All you need to start your new online venture: 10 tools & 10 useful resources
Are you starting a new online business? It's always overwhelming! Here's your ultimate resource list to help.
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
“Can machines think?” What humans need to learn about artificial intelligence
Maybe if we can define ‘can humans think?’ in a scientific way that we can all agree on, then we will have…
Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!
Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using…
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you…
10 best tools for generating super-hot leads
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?
Guide to Excel VLOOKUP basics and top five rookie mistakes
An Excel VLOOKUP can be a marketer’s best friend because it can save you hours of work.
13 time-saving Excel shortcuts & tips for marketers
Here's an update of our classic Excel tips and shortcuts list with a few that reflect some new functionality in Excel 2016.
How to become the intelligence thought leader for your organisation
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business…
Thought leadership as a strategy for innovation and growth
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New…
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