PPC.
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new…
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the…
Google AdWords RLSA: 3 Ways to Take Full Advantage
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot…
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and…
Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all…
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…