PPC.
Click Fraud Suit Names Google, Yahoo & Other Search Companies
Rumors of a class action lawsuit over click fraud have been circulating for over a year. Now one may have finally arrived. Spotted via the SEO Book blog,…
Are Your TV Ads Tuned Into Search?
Integrating Search With TV Ads: The Next Generation from Gary Stein at ClickZ looks at how television marketers better have a search…
Yahoo Posts Ad Guidelines & Ad API Info
Yahoo has posted new guidelines about what’s acceptable in its search advertising plus some information about its long-standing API system for advertisers.…
BlowSearch Offers Source Exclusion; When Will The Majors Do The Same?
Another Search Engine Strategies, and another show where I heard plenty of advertisers asking yet again for the ability to pick and…
Euro Search Marketing To Grow 65 Percent
Forrester Research estimates that search marketing will increase 65 percent in 2005 to 1.4 billion. That spend includes non-search contextual ads, however.…
Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…
Yahoo Execs Talk About the Possible End of Ad Relationship with MSN
Last week I blogged an item about Yahoo CEO Terry Semel predicting that Yahoo’s advertising deal with MSN will end when Microsoft…
Australia’s Ansearch Will Use Overture Ads
Ansearch, the new Australia web engine that is set to formally launch on March 31 (we’ve been blogging about it since November)…
The NY Times Publishes Article About Clickfraud
Time for another clickfraud article coming from major mainstream press organizations. This time around it’s The New York Times/IHT with the story:…
So Long Overture, Hello Yahoo! Search Marketing Solutions
A bit of re-branding news to begin the month of March. The Overture brand is no more. All of Overture’s and Yahoo’s…
Conversion Research Shows Search Costs Could Rise
Research Supports Aggressive SEM and SEO from Kevin Lee at ClickZ looks at two recent search and conversion behavior studies to summarize…
Paid Search Worth $5.5 Billion In 2009
JupiterResearch says paid search will rise to $5.5 billion in 2009, driven by four vertical areas: retail, financial services, travel and media…
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December.…
New Guide To PPC Search Listings
If you’re looking for another site dedicated to paid search, you might give Pay Per Click Universe a whirl. Up for a…
More Press Attention Given to Clickfraud
Clickfraud continues to get mainstream press attention. This time around, the AP’s Michael Liedtke has the story, Click fraud looms as threat…
eBay President Says Keyword Pricing “Bubble Like”
An article from Reuters: eBay: Key word pricing ‘a little wild’, includes a comment or two from eBay North America president Bill…
Rating Super Bowl Advertisers From A Search Marketing Perspective
How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last week’s big New York…
Overture Says No To Guns, Sort Of
Google’s pretty well known for not allowing gun ads, which can get gun merchants upset that porn ads are allowed but gun…
Search Advertising Comes of Age
John Markoff and Nat Ives from The New York Times take a two page look at search advertising in: Web Search Sites…
Safa Sez: Search Worth $14 Billion In 2007, But No One Amazed
Piper Jaffray analyst Safa Rashtchy has been covering the paid search space for ages, offering one of the earliest independent predictions of…
New Search Behavioral Network Launched
AlmondNet has launched a new “Post-Search” program that will deliver advertising across the web targeted to the topics someone has searched on…
The Overture API: Advertiser Web Services
With the rumors going about Google’s API, it’s worth noting that Overture already has one — and says this has been the…
Companies Swarm to Search Advertising
The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud,…
Building Roomba’s Brand Through Search
Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum…
Report: Paid Search Still Hot In 2005, But Growth Will Slow
MediaPost’s Report: Rich Media’s The New Paid Search looks at eMarketer’s predictions that 2005 will see rich media overtake paid search in…
Page 67 of 70