PPC.
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES
Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud audit. This commitment is for an…
Online Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is projected to snag up nine percent of the total advertising pie…
Independent Report: Google Click Fraud Detection Practices Are “Reasonable”
The Google Blog just posted the independent study on their click fraud detection practices that shows Google makes reasonable efforts to detect…
Yahoo Delays Launch Of New Ad System, “Panama”
ClickZ reports that Yahoo’s new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed…
Click Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt…
Report: Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%
The Click Fraud Index issued an updated report on the state of click fraud. In the second quarter click fraud rose four…
Report: Advertisers Lost $800 Million To Click Fraud Last Year
The San Francisco Chronicle reports on a click fraud study that claims 14.6 percent of all clicks and $800 million worth of…
Ending Click Fraud with Pay-Per-Percentage
In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research – Pay-Per-Percentage of Impressions:…
Yahoo Settles Clickfraud Lawsuit
A California judge has approved Yahoo’s proposed settlement of a class action click fraud case brought against the company by Checkmate Strategic…
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to “the yearly high of $59…
Yahoo To Reduce Search Ad Minimum Bid In UK To 5p?
I reported this morning at the Search Engine Roundtable that Yahoo may be reducing the minimum bid price from 10p to 5p.…
SEMPO & Fair Isaac Team Up To Study Click Fraud
ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed…
Forecasted Online Ad Spend Is Corrected Upwards
Search is winning the hearts and minds of marketing managers across the US, (and this is good news for search worldwide). Brand…
Clickbot.A Click Fraud Network Dismantled
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown…
Google Click Fraud Settlement: Why One Online Merchant Is Opting Out
Radiator.com is a company spotlighted in a recent Associated Press article about the proposed settlement of a class action suit against Google…
Free New AdWords Alerts Service
A free alert service kicks off with two alerts related to Google AdWords and AdSense. You can get daily email alerts with…
Search Engines Using Search Ads To Promote Themselves
In the past week or so, I have been reporting on the different ways search engines use search ads to promote their…
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings…
New Click Fraud Bot Exploiting 34,000 PCs & Hundreds Of Advertisers
Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads,…
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…
5% Of Search Results Lead To “Dangerous Sites”
Andy Beal reports on a Wall Street Journal article that claims 9% of paid search ads lead to “dangerous sites.” Three-percent of…
A Closer Look at Behavioral Advertising
Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While…
Advertiser Files Complaint To Block Google Click Fraud Settlement
One Google advertiser is making a very formal rejection of the proposed Google click fraud settlement — he’s filed a complaint to…
Online Ad Spending Continues to Grow
During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this…
AdWords Advertisements Not Censored in Google China
Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an…
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