PPC.
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task,…
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2…
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming…
PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out…
Pre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to…
Financial Services PPC Ads: Words That Work [Study]
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search…
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google…
New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader."…