PPC.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
Personal B2B PPC – 5 Things You Need to Ensure Success
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per…
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
Defining Success for PPC Efforts
When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking…
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in…
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
AdWords’ Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.