404

The page you requested doesn't exist

We could not locate the page: /article/2078630/Why-PPC-is-an-Effective-Form-of-Advertising

Try one of the featured posts or search the archive below.

Archive

Weekly NewsletterWeekly Newsletter
Why SEO needs SXO?

Why SEO needs SXO?

PLUS: 5 new SEO ranking challenges you are facing RN

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
Beyond the Click – Why SEO Needs SXO

Beyond the Click – Why SEO Needs SXO

SXO bridges the gap between getting traffic and driving conversions.

Search Engine Watch
Search Engine Watch
Weekly NewsletterWeekly Newsletter
Have You Heard of 'GEO'?

Have You Heard of 'GEO'?

PLUS: How Repurposing Long-Form Content Across Digital Platforms Maximizes SEO Impact

Zihan Lyu
Zihan Lyu
Thought LeadershipThought Leadership
How Repurposing Long-Form Content Across Digital Platforms Maximizes SEO Impact

How Repurposing Long-Form Content Across Digital Platforms Maximizes SEO Impact

Maximize your content ROI and reach a wider audience by repurposing long-form pieces for various digital platforms. Learn how to tailor your content for different platforms to boost engagement and drive sustainable growth.

Search Engine Watch
Search Engine Watch
Weekly NewsletterWeekly Newsletter
Global SEO strategies 🌐

Global SEO strategies 🌐

PLUS: User engagement metrics have become Google's "truth detector"

Zihan Lyu
Zihan Lyu
Event HighlightsEvent Highlights
AI SEO is Sports' New MVP

AI SEO is Sports' New MVP

Insights from the Sports Licensing & Tailgate Show 2025

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
We're Back and Better Than Ever—Search Engine Watch

We're Back and Better Than Ever—Search Engine Watch

Looking Ahead to SEO in 2025

Zihan Lyu
Zihan Lyu
Event HighlightsEvent Highlights
+1+1
Smart Devices Redefine Search Experience at CES 2025

Smart Devices Redefine Search Experience at CES 2025

How AI is changing the way we find, shop, and interact

Zihan Lyu
Zihan Lyu