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  1. So... You Think SEO Has Changed?

    Nothing about that has changed since the days of AltaVista, Hotbot, and Lycos. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search engines can no...

  2. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Google looking more like a portal (a la Lycos back in the day)? Buying banner ads on search? Measuring keyword success in SEO via a ranking report? No, it isn't the year 2000 all over again. This is today's search environment.

  3. Google in 1998: New Easter Egg Takes You Back in Time

    Also note at the bottom where Google invited users to try their query on other big search engines of the day – AltaVista, Excite, HotBot, Infoseek, and Lycos, among others. To celebrate its 15th birthday, Google decided to share a neat Easter egg...

  4. SEMPO Tells Government: Don't Censor Search Engines

    The search engine results page (SERP) has undergone quite an evolution since the early days of Lycos, AltaVista and Excite. FTC's antitrust probe into Google, the search marketing organization SEMPO issues a statement to the FTC Chairman Jon...

  5. Rip Van Winkle: Paid Inclusion & Trusted Feeds at Search Engine Strategies NYC 2004

    Here's a partial answer: If Rip Van Winkle hasn't been to the expo hall in six years, he last walked the trade show floor when Go Toast, Overture, and Terra Lycos were still exhibitors. If Rip Van Winkle woke up last month and re-read the agenda...

  6. Is Twitter a Google Killer? Not Yet

    Mind you, the search engines that were considered at that time were Lycos, AOL, MSN, Yahoo, AltaVista, and Excite. My initial involvement in the Interactive industry came when I started working at Lycos, back in early 2000.

  7. Don't Overlook Local Search Opportunities

    My first six months with Lycos (back in early 2000), I could swear that I had a brain-ache, trying to get my head wrapped around this new way of marketing businesses via the Web. Just before joining Lycos, I sold newspaper advertising for a small...

  8. Does No One Get Twitter? Der Spiegel Added To Not List

    Alta Vista, Lycos and Yahoo were the early popular engines. And while many of the answers were insightful, its seems Der Spiegel does not understand the medium. Starting with their question of whether it promotes narcissism and stupdity to twits...