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Adwords

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  1. Do the PPC Engines Reward the Right Behaviors?

    The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. In other words, Google launched enhanced campaigns with the hope of reducing the number of...

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    According to Michigan Compassion, Google awarded the group $240,000 annually in AdWords advertising through Google Grants as well as the use of other Google products for nonprofits. If you're unfamiliar with Google Grants, it's the nonprofit...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing overtly aggressive with their past SEO efforts) that they also thought AdWords had penalized them. There were certainly feelings that "SEO didn't...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account.

  5. AdWords Image Extensions Bring Images to Google Search Ads

    And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...

  6. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  7. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...

  8. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to...