Google AdWords and Bing Ads keyword reports B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Alternatively, in the account area of your AdWords account just click and words linking in the account column, then click AdWords Linking...
Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored within AdWords to be leveraged across all campaigns. When Google announced their move to enhanced campaigns in...
The most common example of this are the Google AdWords listings in the Google search results. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. Per Google's AdWords Blog you could see "bids were increased" or "new keywords were added".
For more information on using dynamic remarketing, see this Google AdWords help article. Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products.
The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. In other words, Google launched enhanced campaigns with the hope of reducing the number of...
According to Michigan Compassion, Google awarded the group $240,000 annually in AdWords advertising through Google Grants as well as the use of other Google products for nonprofits. If you're unfamiliar with Google Grants, it's the nonprofit...
This is a big year for changes at Google AdWords. Is this a revolution in bidding for your AdWords campaigns? Unlike any bidding functionality that has come before, flexible bid strategies live in the AdWords Shared Library.
So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Back in February 2012, Google began showing sitelinks displaying additional detail on some Google AdWords advertisements.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year...
Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing overtly aggressive with their past SEO efforts) that they also thought AdWords had penalized them. There were certainly feelings that "SEO didn't...
Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account.
This is achieved through remarketing cookies so that you can then use AdWords to show those users ads relevant to their location. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
The market value for [vegan meals] in the US is $1.52, according to the AdWords Keyword Tool. Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find...
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to...
