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  1. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. How to Optimize This in AdWords Using AdWords Editor or the API you can even include these in your feed...

  2. March Madness = Search and AdWords Madness?

    Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    As proof of cause and effect, Google AdWords Keyword Research Tool illustrates that monthly searches in the U.S.for “emerald dress” are currently well over 12,000. In the digital age, it should come as no surprise that search trends follow the rise...

  4. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Are paid search auctions as competitive on YBN as on AdWords? AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals...