SEO News

Adwords

RSS
  1. 17 Keys to Success in Social PPC

    While social PPC won't replace Google AdWords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Twitter Ads often feel familiar to those used to Google AdWords and Bing Ads, because you can target...

  2. Apparel PPC: Zappos Dominates the Competition

    Zappos, which launched in 1999, has been a clear frontrunner in the online shoe market and has dominated their category on Google AdWords. Google AdWords data from Q2 2014 on the top 530 apparel keywords.

  3. Google AdWords Express App Now Available

    Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. The free app, available now for Android and iOS users in the U.S.offers all the features of the web version AdWords Express...

  4. 'Delete' is Now 'Remove' In AdWords

    In about two weeks, AdWords will replace most instances of the word "delete" with the word "remove" in its UI. And even though the change may seem trivial at surface value, AdWords says it will help advertisers "better understand that removed...

  5. The Biggest Mistake PPC Advertisers Make

    If you’re using Google Analytics, and your AdWords account and Analytics accounts are linked, you won’t have to worry about tagging your AdWords URLs. In my 12 years of experience in PPC, the biggest mistake I consistently see is one that’s not...

  6. Google Reveals 4 Things You Need to Know About Quality Score

    Earlier this week, Google published a whitepaper, "Settling the Quality Score," and updated the famous 5-year old Hal Varian-AdWords Quality Score video. In general, the more relevant your ad, the higher your QS – and the higher your QS, the better...

  7. BuzzSumo: The Heavyweight of Content Discovery?

    As you can see in the following figure, I'm presented with a list of trending topics related to AdWords. Before we get started, I have a confession – I was initially a little reluctant to write this review, because BuzzSumo has become nothing short...