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  1. Amazon and Google: Friends, Enemies or Frenemies?

    It serves text-based keyword ads via Google AdWords, which is also the foundation of Google's online advertising business. While Amazon is spending big on Google's search ads, the online retailer is reportedly developing its own ad program called...

    Published
  2. How New gTLDs Fare in Search Marketing [Research]

    The tests consisted of AdWords campaigns where all else was equal, including the keywords bid on, the ad copy, the landing pages and so forth -- the only piece that was different was the gTLD. When using Google AdWords, the gTLD domain names are...

  3. SEO and PPC Need to Stop Being Enemies

    Maybe it’s because Google AdWords keep taking up more and more real estate in the SERPs. There, I said it. I’m willing to put down my battle ax if you’re willing to cease fire. For as long as there have been search engines, there have been two...

  4. YouTube Keyword Tool Goes Missing

    According to Search Engine Land, Google replaced the tool with Display Planner's AdWords video keyword suggestions. In order to access the new tool, users must have access to an AdWords account. Have you had an opportunity to use the Display...

  5. Callouts for AdWords Offer More Space for Advertisers

    Google has rolled out the callouts extension for AdWords, giving marketers more space in which to advertise their products. AdWords campaigns are currently limited to 35 characters, but the callouts extension will add an additional 25 characters...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  7. The PPC Search Network Campaign Launch Checklist

    Be sure to include a goal in Google Analytics tied to the ad as needed to track conversions, as well as adding the AdWords conversion code to the thank-you page when necessary. Although we almost always build campaigns in AdWords Editor, often we...

  8. Why We Need Control in PPC

    SpyFu’s data shows that "If you spend $100K per month on AdWords, and all of your keywords are Exact Match, then you can expect to spend about $102,400 after 'Close Variants' is switched on at the end of September.