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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Google AdWords Offers Ad Creative at Scale for PPC

    This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizers. This information is stored in a new "business data" section in AdWords, where it's accessed when needed.

  3. Improved Targeting Available for Bing

    One of the most frequently used targeting options for AdWords, this update should be a greatly appreciated by SEM managers. Bing continues to roll out new features that help SEM managers more closely manage their campaigns.

  4. Responding to Device Changes in Google and Bing

    Both Bing Ads and Google AdWords offer mobile-preferred ads. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within...

  5. Bing Ads Reveals Dynamic Sitelinks

    In July, Google AdWords unveiled a similar feature, and in an article for SEW, Larry Kim discusses that topic at length. Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that haven't specifically set up...

  6. Amazon and Google: Friends, Enemies or Frenemies?

    It serves text-based keyword ads via Google AdWords, which is also the foundation of Google's online advertising business. While Amazon is spending big on Google's search ads, the online retailer is reportedly developing its own ad program called...

    Published
  7. How New gTLDs Fare in Search Marketing [Research]

    The tests consisted of AdWords campaigns where all else was equal, including the keywords bid on, the ad copy, the landing pages and so forth -- the only piece that was different was the gTLD. When using Google AdWords, the gTLD domain names are...

  8. SEO and PPC Need to Stop Being Enemies

    Maybe it’s because Google AdWords keep taking up more and more real estate in the SERPs. There, I said it. I’m willing to put down my battle ax if you’re willing to cease fire. For as long as there have been search engines, there have been two...

  9. YouTube Keyword Tool Goes Missing

    According to Search Engine Land, Google replaced the tool with Display Planner's AdWords video keyword suggestions. In order to access the new tool, users must have access to an AdWords account. Have you had an opportunity to use the Display...

  10. Callouts for AdWords Offer More Space for Advertisers

    Google has rolled out the callouts extension for AdWords, giving marketers more space in which to advertise their products. AdWords campaigns are currently limited to 35 characters, but the callouts extension will add an additional 25 characters...

  11. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  12. The PPC Search Network Campaign Launch Checklist

    Be sure to include a goal in Google Analytics tied to the ad as needed to track conversions, as well as adding the AdWords conversion code to the thank-you page when necessary. Although we almost always build campaigns in AdWords Editor, often we...