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Experts - Social Media Marketing
The advent of social media has changed the way companies large and small interact with their customers online. From a local small business to a global e-commerce company, it's imperative to understand the way social networks, social bookmarking, and social news sites are affecting your business.
Banning Social Media Is Counterproductive
Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools. Nov 2, 2009How to Earn Respect in Social Media
Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. Oct 26, 2009Four Steps to Social Media Marketing Success
Companies that appropriately engage in these four steps will take their product or service to the top. Oct 19, 2009Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that. Oct 12, 2009Is Google a Social Media Company?
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook. Oct 5, 2009What Is Your 'R' for ROI in Social Media?
Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. Sep 28, 2009Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? Sep 21, 2009The Link Between Search and Social
Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. Sep 14, 2009Social Media for B2B
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. Sep 7, 2009Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. Aug 31, 2009
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U.S. International Media Los Angeles, United States
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U.S. International Media Los Angeles, United States New York, United States
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West Virginia School of Osteopathic Medicine Lewisburg, United States
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Harvard Business Publishing Watertown, United States
