SES Chicago - December 7-11, 2009

Experts - Social Media Marketing

The advent of social media has changed the way companies large and small interact with their customers online. From a local small business to a global e-commerce company, it's imperative to understand the way social networks, social bookmarking, and social news sites are affecting your business.

Banning Social Media Is Counterproductive

Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools.  

How to Earn Respect in Social Media

Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks.  

Four Steps to Social Media Marketing Success

Companies that appropriately engage in these four steps will take their product or service to the top.  

Who Owns the Social Media Conversation?

Your company is more than just one person; make sure your social media strategy reflects that.  

Is Google a Social Media Company?

In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook.  

What Is Your 'R' for ROI in Social Media?

Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.  

Will Social Media Drive a Web Without Walls?

The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness?  

The Link Between Search and Social

Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there.  

Social Media for B2B

Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.  

Can Social Media Be Measured?

There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.  
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


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