Experts - Social Media Marketing

The advent of social media has changed the way companies large and small interact with their customers online. From a local small business to a global e-commerce company, it's imperative to understand the way social networks, social bookmarking, and social news sites are affecting your business.

Erik Qualman
Erik
Qualman

Liana Evans
Liana
Evans

3 Common Social Media Mistakes

Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.  Jun 29, 2009

Get Your Head Out of the Sand

A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them?  Jun 22, 2009

Do Teens Tweet? And Other Social Media FAQs

The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.  Jun 15, 2009

What Are Your Social Media Goals?

Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy.  Jun 8, 2009

15 Social Media Maxims for Marketers

With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.  Jun 1, 2009

Leave Your Ego at the Door

In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task.  May 26, 2009

CEOs Should Drink the Social Media Kool-Aid

Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone.  May 18, 2009

Include Your Employees in Your Social Media Strategy

Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms.  May 11, 2009

Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2

With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.  May 4, 2009

Do You Know Where Your Audience Is?

Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience.  Apr 27, 2009
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