Experts - Social Media Marketing

The advent of social media has changed the way companies large and small interact with their customers online. From a local small business to a global e-commerce company, it's imperative to understand the way social networks, social bookmarking, and social news sites are affecting your business.

Liana
Evans

Erik
Qualman

Marketing Tactics vs. Social Media Strategy

Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? Nov 23, 2009

Social Media Success Stories

What is the ROI of social media? Consider these success stories before activating your calculator. Nov 16, 2009

Your Social Media Content Must Be Valuable

Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. Nov 9, 2009

Banning Social Media Is Counterproductive

Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools. Nov 2, 2009

How to Earn Respect in Social Media

Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. Oct 26, 2009

Four Steps to Social Media Marketing Success

Companies that appropriately engage in these four steps will take their product or service to the top. Oct 19, 2009

Who Owns the Social Media Conversation?

Your company is more than just one person; make sure your social media strategy reflects that. Oct 12, 2009

Is Google a Social Media Company?

In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook. Oct 5, 2009

What Is Your 'R' for ROI in Social Media?

Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. Sep 28, 2009

Will Social Media Drive a Web Without Walls?

The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? Sep 21, 2009