Experts - Promotion & Link Building

Get other sites to notice you, and build popularity and traffic into your rise to the top of the search results. Explore link popularity theories and delve into link development strategies, from grandiose schemes to tiny tactics that make a big difference.

Sage Lewis
Sage
Lewis

Justilien Gaspard
Justilien
Gaspard

PageRank Sculpting: Welcome Back to High School Hell

Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.  Jul 2, 2009

Link Marketing Challenges & Solutions

Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.  Jun 25, 2009

Sage's Dirty Little Secret

Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.  Jun 18, 2009

Link Marketing for Drop Shipping Retailers

It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development.  Jun 11, 2009

The Best Links Come from Knowing Thy Self

Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.  Jun 4, 2009

Promoting Your Blog

You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.  May 28, 2009

Cabela's, Performics, and Performance Marketing

Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion.  May 21, 2009

Create Something Newsworthy, Part 3 -- Promotions

Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.  May 14, 2009

Make Sure Your Promotion Is Legal

Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind.  May 7, 2009

Create Something Newsworthy, Part 2 -- Testing

Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought.  Apr 30, 2009
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