SEM.
Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on?…
It Doesn’t Matter What You Call Your Online Strategy!
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the…
Writing Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve…
3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome.…
Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page,…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…