SEM.
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks,…
SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of…
How to Avoid Hiring a Bad SEM Vendor
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s…
SEMPO: North American SEM Industry to Reach $23 Billion in 2012
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by…
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This…