Google.
A Guide to Getting Started With Analytics
Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for…
A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to…
Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the…
Google Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good,…
Freeing Analytics from Your Digital Agency’s Closet
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious…
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck
Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO…
Forecasting SEM Activity
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account…