Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Social

Followers of Top 100 Brands on Google+ Grow 9,400%

The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10…

By Mel White · 12 Feb 2013

Local

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this…

By Jay Taylor · 12 Feb 2013

PPC

Conflicting PPC Trends: What They Mean & How to Fix Them

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should…

By Joseph Kerschbaum · 12 Feb 2013

Video

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach…

By Guillaume Bouchard · 12 Feb 2013

Social

NASA Google+ Hangout Features Astronauts on International Space Station

NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will…

By Lawrence Latif · 11 Feb 2013

Mobile

Google Pays Apple About $1 Billion to Remain Default Search Engine

Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and…

By Lawrence Latif · 11 Feb 2013

Industry

Eric Schmidt to Sell Google Stock Worth $2.5 Billion

In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of…

By Shaun Nichols · 11 Feb 2013

SEO

10 Common Link Building Problems

For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links…

By Eric Enge · 10 Feb 2013

Mobile

AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded.…

By Larry Kim · 08 Feb 2013

Social

Online Newsrooms Grow Up, Go Social, Get Optimized

Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom…

By Lisa Buyer · 08 Feb 2013