Facebook Ads.
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's…
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to…
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue…
How to Create & Analyze Valuable Facebook Reports
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when…
How the Gun Control Debate is Impacting Search Results
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to…
Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If…
Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip…
7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re…