Facebook Ads.
Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share…
Advertising on Facebook: Self-Serve Ad Units Explained & Examined
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here…
Facebook Launches Conversion Measurement Tool
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going…
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance…
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy…
New Competitive Facebook Reporting Tool Available
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you…
Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up…