Facebook Ads.
Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage
A small e-commerce store hosting company is pulling their Facebook presence, alleging an 80 percent rate of ad clicks are done by…
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what…
Facebook Mobile Ads a Hit for Investors, But What About Marketers?
Tech publications are shouting it from the rooftops: Facebook Sponsored Stories on mobile are a huge success! Before you run out and…
Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity.…
5 Quick Tips to Help Any Viable Social Marketplace Work For You
Facebook isn’t the be all, end all of social media marketing. The big question marketers should ask is what any space can…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other…
5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know
We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging…