Facebook Ads.
Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads…
More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook…
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1…
Is Your Facebook Ad Image Worthy of People’s Attention?
If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do…
7 Social Media & SEO Tactics Businesses Will Adopt in 2012
With social and search so closely intertwined, it’s easy to get overwhelmed by the rapidly evolving landscape. From social listening, to Google+,…
Is Your Facebook Ad Image Worth A Thousand Words?
They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad,…
How Advanced Marketers Will Use Facebook in 2012
Our experimentation and experiences often lead to insights about “what’s next.” Here are some Facebook marketing insights and two sample tools to…