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Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
What Percentage of Brands Actually Use Google+ Authorship? [Analysis]
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from…
Google Facing U.S. Antitrust Probe Over Display Ad Sales
The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how…
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s…
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools.…
Click Fraud is a Small Problem in Search These Days
Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
How to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared to try…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue…