DoubleClick.
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However,…
Google Tag Manager Helps You Sort Out Code Overload
Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code.…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
How Big Data is Fundamentally Changing Local Search
Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard…
Google, Facebook Top List of Sites Tracking Users Most [Study]
When it comes to user tracking around the web, Google and Facebook seem to be the biggest offenders – their properties combined…
Syncapse Acquires Clickable, Gains Enhanced Search & Social Management
Social performance management platform Syncapse has announced their intention to acquire Clickable, bringing its ad technology and knowledge into their fold. The…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The…
Google, Big Data & What it Means for SEO
Google is a big data company, so the future of the search industry will be informed by the field of big data.…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Google+: Why User Counts & Low Engagement Don’t Matter
External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we…