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Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you…
Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or…
Top 5 Google Panda Update SEO Survival Tips
As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further…
Google Secures Admeld Purchase
Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will…
Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange
Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app…
Google Considering Bid for Yahoo?
Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that…
Google +1’s Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads.…
Google +1 Button Coming to Web, Mobile Display Ads
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This…
Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale
Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and…
Google Narrows AdMob to Mobile Apps
In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the…