Search Headlines & Links: January 24, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
    Google partnerships with the #1 and #2 mobile carriers in Japan forces Yahoo and MSN to compete for the bronze.
  • What search engine marketers should know about event marketing
    For search to ‘get respect’ among senior management and marketers, we must align and integrate with traditional marketing.
  • Google AdWords Beta Testing Demographic Bidding
    Seems Google is taking advantage of some of the DoubleClick features already.
  • SEW Experts: Why Search Is Still Prehistoric
    Search is evolving as universal search or blended search results crawl into the SERPs, but it’s still primitive.
  • SEW Experts: Link Building Case Study for Luxury Hotels
    Opportunities for creative link building solutions are plentiful. Just solve a user problem, like a concierge at a luxury hotel.

Headlines & News from Elsewhere:

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