AdWords.
Google Launches New AdWords Targeting Option: Congressional Districts
A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get…
5 Major Mistakes to Avoid When Managing the New Google Shopping
Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes…
How to Improve Your AdWords Performance With Analytics
Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some…
The Other Side of PPC: Dealing with Clients
When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like…
Running Lean With AdWords
No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the…
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users…
Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier…
How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single…