AdWords.
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out…
Google Allows Users to Mute Display Ads
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon,…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network.…
Google Tests New Shopping Results Placement, Tabbed Mega Sitelinks
Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…
eHow Shows Critics How to Create a High-Quality Content Farm
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…