AdWords.
Local Business Calling; Is Google Further Monetizing Local?
Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends…
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…
PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof
Exactly a year ago today, you may have spotted the relaunch of HitTail; or you may have totally missed it. That's because…
How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales.…
3 Amazingly Simple Ways to Use Video for Link Building
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the…
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower!…
Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip…
23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy…
As Goes Paid Search, So Goes the Election?
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader…