advertisers.
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…
3 Strategies to Succeed in Today’s Mobile Marketplace
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different…
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful…
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and…
Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords…
Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of…
5 Kickin’ New Google AdWords Features to Try
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks,…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done.…
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s…