Google.
‘Not Provided’ Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are now emerging and if…
Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+
Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks.…
Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking…
Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera
Like the spurned soap opera wife, Google’s Bradley Horowitz shot back at Mark Zuckerberg for claiming they are “creating their own little…
Disney, YouTube Strike a Video Deal
Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15…
Google Ready to Battle Comcast with Own Cable TV Service?
With a new Google TV software update, more YouTube original programming, and a video/phone service pilot project in the works, Google is…
10 Takeaways from Google’s Holiday 2011 Consumer Intentions Report
How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should…
A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather…
Google Tests Sources Feature in Search Results
Google has confirmed they are testing a new feature, Source boxes, that appear to the right of organic search results for some…
Google & NSTIC Leading the March to Digital Totalitarianism?
As large corporations and government create invisible hands of digital tracking, to whatever end, shouldn't we all start paying attention, asking questions…
4 Types of Timely Content for Google’s “Fresh” Update
Is producing timely content a challenge for your company? Here’s how you can leverage four asset types – press releases, marketing automation…
Campaign Tracking: A Vital Analytics Tool for Marketers
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if…
Google+ Pages for Business, Brands Now Rolling Out
The wait is (almost) finally over for Google+ Pages. Google today officially announced the impending arrival of new Google+ Pages for brands…
Search Hits Big Time, Top Engines Buying Supportive Studies
A new biased report funded in part by Google tries to measure whether Google or Bing has more biased results, and also…
Marie Curie Google Logo Celebrates Nobel Prize Winning Scientist
A Google Doodle honors the life of a legendary scientist and physicist Marie Curie, winner of Nobel prizes for her work in…
Back to Basics – SEO 101
By employing some basic SEO (keyword research, competitive analysis, writing effective title tags), combined with good link building and pages with content…
Top 7 Tips to Land a Job in the Online Channel
Recent employment statistics indicate that job prospects are improving in the U.S. But job seekers who are either in our industry or…
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports…
Google Gets Fresh with Algorithm Update Affecting 35% of Searches
Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics…
Google Improves Author Info in SERPs for Signed-in Users, Simplifies Markup
Google is encouraging content creators to verify their authorship via email rather than using the rel=“author” tag, to connect content pages to…
Cloaking: A Guide From Google
It seems Google will err on the side of purity and penalize sites not following their directions. Comments such as, "There is…
How to Choose the Right Mobile Ad Network for Your Brand and Target Locally
The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales,…
Why These Ads? Google Explains Ad Targeting, Allows Blocking
When you search a query in Google you will see in the top right corner of the ad "Why these ads?" This…
Google Easter Eggs; Just Search “Do a Barrel Roll”
Hot on the heels of the popularity around Siri Easter Eggs, Google looks like it is bringing some personality quirks to the…
Firefox Partners With Bing as Google Search Deal Nears End
Firefox with Bing is simply Firefox with Bing set as the default home page and search engine. The timing is rather interesting,…
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