Google.
Cloaking: A Guide From Google
It seems Google will err on the side of purity and penalize sites not following their directions. Comments such as, "There is no such thing as white hat…
Google Easter Eggs; Just Search “Do a Barrel Roll”
Hot on the heels of the popularity around Siri Easter Eggs, Google looks like it is bringing some personality quirks to the…
Firefox Partners With Bing as Google Search Deal Nears End
Firefox with Bing is simply Firefox with Bing set as the default home page and search engine. The timing is rather interesting,…
Panda DNA: Algorithm Tests on the Google Panda Update
Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various…
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test…
Sina Weibo Rolls Out Real-Time Search Engine
Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts,…
Google Fixes ‘Romney Can’t Win’ Search Suggestion; Santorum Not So Lucky
While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket,…
Google AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects…
Google Maps API to Charge for High-Volume Usage
Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor…
Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and…
Googlebot Learns to Read AJAX/JavaScript Comments
Google's search robot has been improved; it can now read and understand certain dynamic comments implemented through AJAX and JavaScript. This includes…
New Google Webmaster Tools Notification for Cross-Domain URL Decisions
Google will send a message to verified website owners using Webmaster Tools to explain cross-domain URL selections. Google says this will increase…
Google+ Opens to Apps Users, Adds 3 New Features
Google+ has finally opened its doors to Google Apps users. Alongside this much-demanded change, Plus added a photo editing toolkit, a post-sharing…
What SEOs Can Learn from Savvy Affiliates
SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated…
Google Launches Mobile-Friendly Site Initiative, HowToGoMo.com
Google has launched HowToGoMo.com, a site designed to help developers and webmasters go mobile. Users can test their existing site for mobile…
Visa & Mastercard Looking into Linking Ad Targeting to Purchases
Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know about their…
Google Keyword Tool Now Ranks Keywords by High, Medium, Low
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a…
The 4 Pillars of a Successful PPC Campaign
Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re…
Google Offers Now Aggregating Local Deals
Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google…
Google Carves Out A Pumpkin Doodle For Halloween
Seems the guys at Google are partial to the Charlie Brown Great Pumpkin special. The company's latest Doodle is a timelapse video…
Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes
Pop culture-inspired Halloween costumes top Google, Yahoo, and SortPrice lists as the most searched terms for this year. It sounds like we’ll…
SEO Plug-in Helps Bloggers Optimize Content
Eightfold Logic Inc. has released a WordPress plug-in that utilizes InboundWriter’s search and social intelligence to help writers optimize content to increase…
How to Develop Link Marketing Ideas
With these strategies, your company could be coming up with new link building ideas on a recurring basis. Just remember to keep…
In Google We Trust (Your Identity)
Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs Identity Ecosystem. What does that mean…
Keep Calm & Carry On Despite Google SSL Search Term Encryption
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given…
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