AdWords.
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights…
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search.…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
Stop Obsessing Over AdWords Quality Score
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's…
Searcher Personas: A Case for User-Centric SEO
Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona…
How B2B Advertisers Can Use Q4 to Dominate Q1
Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then…