Analytics.
Best Search Console tools for finding your next content update
Eight Search Console tools that show which pages to update next, from content decay reports to striking-distance queries and CTR gaps.
Microsoft Ads can track more of the sales your browser tag misses
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
Experts followed AI advice picked by a coin flip in an Anthropic study
The study tests who makes the judgment calls when an AI assistant helps analyze the data.
Microsoft lets your AI assistant trace changes to your ad budget
Read-only tools bring campaign edits and creative performance into connected AI assistants.
AccuRanker says bad Google data can make your rankings look worse
Its latest figures separate suspect search results from the data that reached customer reports.
Nearly 94% of ChatGPT visitors still visit Google, Similarweb finds
September's shared audience figures leave room for both services in people's browsing habits.
Your Data Manager uploads won’t need SHA-256 hashing from November 16
Google's notice changes the future default, while current API instructions still require hashes.
Your AI ads may feel too personal, Snapchat’s survey suggests
The April survey separates enthusiasm for AI help from comfort with brand personalization.
Netflix adds a conversion pixel, with Trade Desk audiences due in November
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
Your ChatGPT traffic may be hiding in Direct
Missing source information on some ChatGPT links is complicating referral reports, while rank trackers are dealing with a separate problem in Google…
Spam in Google Analytics? Here’s what its new filter can block
GA4’s hostname allowlist gives site owners another way to filter unwanted events. Its usefulness against suspicious Singapore traffic depends on what those…