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What Does it Take to Get a Link From the BBC?
Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking…
Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to…
It’s Time to Update the Definition of a Website
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands…
Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the…
Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And…
Google Submits New Proposal to Avoid Antitrust Fine in EU
After being told its antitrust concessions were insufficient, Google has increased its concessions to avoid a possible $5 billion fine from the European Commission…
SEO Best Practices: Setting Up a Blog
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content…
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad…
Are You Overpaying Your Advertising Partners for Mobile App Installs?
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible…