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SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an SEO competitive…
Launch of Google+ Games Heats Up Social Gaming Battle With Facebook
Google+ has added its first 16 games. The good news for developers is that Google is only taking a 5 percent commission, compared to…
The Name Game: Display Names and the Law Of Unintended Consequences
The Lab's new name game has hardly been a ringing success. People really don't like it when you mess with their choices in identity.…
Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed
Earlier this week Facebook rolled out a clunky “grouping” feature, which lumps together any mention of a topic (say Google, for example). Now Top…
Twitter Adds @User, Activity Tabs, New Reply Feature
Twitter is adding an @User tab, Activity tab, and the ability to tweet to any user from their profile page. These features gives users…
Content Site Links Are More Valuable than Social Links [Study]
Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement…
Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF
Gorgeous, sassy online marketing expert, Susan Bratton, gives a quick preview of her keynote at SES San Francisco. Also, find out how to get…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims and will…
Successful SEO Tactics: On-Site Optimization
On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user…
Filthy Linking Nostalgia
Websites that have the most links rank more highly and are therefore discovered more often. And the more often they are discovered, the more…
5 Reasons Search Marketers Shouldn’t Discount Bing
Although Google still retains its overwhelming 2-to-1 lead, with Bing’s market share now exceeding the 30 percent mark (including powering Yahoo search), there are…
New Benchmarks Study Shows 5 Key SEO Findings
MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 edition. Key findings this year revolve around content creation,…
Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study]
A survey from Pew Internet indicates that search engine usage is the top way people spend time online – 59 percent of those use…
No TV? Emergency Search When Google Is Not Fast Enough
In keeping track of how the riots were escalating from London to all over Britain, became an adventure in getting the best, most accurate,…
Tweet your Way to a Free Book Giveaway
If you’re joining us at SES San Francisco during Connected Marketing Week next week, we are looking forward to welcoming you to the event…
Yahoo Launches Enhanced Image Search
Yahoo has released a new image search that matches recent enhancement to Google and Bing. Yahoo's new image presentation also allows for easy searching…
Lost & Found: Ripoff Report Back in Google, But Would Your Website Be So Lucky?
Ripoff Report disappeared from Google's index on Tuesday. Although the site is now back in the index with all of its pages, it provides…
5 Black Hat Attack Vulnerabilities & Defensive Strategies
As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest attacks so…
SEO & Webrings: Reinventing the ‘Link Wheel’?
Websites usually joined a webring to receive more traffic from related sites. Back in the day, webrings could be considered a search engine optimization…
Google’s Large Double Column Sitelink Test Returns
A slew of reports in recent days indicate that Google is further experimenting with a new look that expands on sitelinks for branded searches.…