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Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same…
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and…
Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help…
Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more…
Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's…
Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for…
How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here's how the brand used Twitter's promoted tweets advertising, the…
5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign…
3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how…
Google AdWords Conversions Help You Find the Hidden Value
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions…