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8 Questions to Answer When Developing a Formal B2B SEO Process
If your organization is struggling with the development of a formal SEO program, B2B marketers must answer these questions when considering process implementation. These…
SES San Francisco 2011: Day 2 Coverage #SESSF
Day 2 of SES San Francisco picked up right where Day 1 ended. It was another day filled with educational sessions covering the entire…
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of…
Mathematician Pierre de Fermat Honored With Google Doodle
When you scroll over Google's latest Doodle honoring 17th century mathematician Pierre de Fermat there is a message that states "I have discovered a…
SES San Francisco 2011: Day 1 Coverage #SESSF
Susan Bratton's keynote kicked off the first day of the SES San Francisco conference, and what followed was a day jam-packed with sessions on…
2 Books Offer Killer Social PR, Facebook Ad Tactics
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and…
Getting Ready for Global Business: The Benefits of the Foreign Language Internet
Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means…
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now count as…
Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco
In a keynote packed with tools and real-life persuasion marketing lessons, Digital Life Media Co-founder and CEO Susan Bratton's SES SF 2011 presentation on…
Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]
Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed instead of…
Google+ Public Shares Now in the SERP
Google is moving public posts from Google+ into its social search functionality. This move signals the beginning of Plus's graduation and may indicate further…
Important Timelines for AdWords Analysis
If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able…
Leveraging Facebook Ads for Obscure Charity Donations
How to target the right people for donations to three hypothetical charities: a religion-focused Islamic charity with an English-speaking international focus; a national charity…
Outreach Advice for Large Scale Guest Post Campaigns
Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This…
Conductor Adds Google +1 Tracking to SEO Platform
Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its platform. The inclusion of Google +1 tracking reflects…
LinkedIn Tweaks Their Experimental Social Ads
LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike competing social…
Google Makes Room for Thousands of New Googlers in California
Google is expanding its offices in Mountain View and Sunnyvale California, leasing additional space and even planning on re-constructing more dense offices. The major…
Using Data to Drive SEO Results
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what…
How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates
Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements in micro…
Users Respond to Google+ and Facebook Interfaces Nearly Identically [Study]
A study from Eye Track Shop trying to show whether Google+ ads have more or less potential than Facebook ads demonstrates how users perceive…