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PPC

Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action

Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has…

By Jessica Lee · 31 Mar 2014

Video

YouTube Reveals the Secret Formula to Content Marketing Success

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they…

By Greg Jarboe · 31 Mar 2014

Social

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles…

By Kelly Wrather · 31 Mar 2014

Social

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of…

By Jon Ball · 31 Mar 2014

Industry

The Smart Way to Optimize Your Amazon Sales Strategy

Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic…

By Purna Virji · 31 Mar 2014

Local

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put…

By Adam Stetzer · 30 Mar 2014

PPC

The Ultimate Guide to Google AdWords Conversion Types

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals…

By Jennifer Johnstone · 28 Mar 2014

PPC

3 Ways Merchants Can Gain More Visibility on Google

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways…

By Mary Weinstein · 28 Mar 2014

SEO

Matt Cutts on How to Tell Google When Multiple Domains are Related

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul…

By Jennifer Slegg · 28 Mar 2014

Mobile

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they…

By Jessica Lee · 27 Mar 2014