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Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
Bing Search Gets Conversational
The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily.
Microsoft Tests Specialized Chips for Increased Search Speed
Microsoft developed a new board, "Catapult," that contains a reprogrammable chip aimed at solving the problem of slow search result loading.
7 Things That Will Improve Your SEO More Than SSL
The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination…
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to…
New Settings Page Fits the Bill for DuckDuckGo
The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and…
Google Informs Webmasters of Faulty Redirects for Mobile Users
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
Yahoo Acquires Local Recommendation App Zofari
The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.