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Google Doodle Marks Lantern Festival 2012 in Taiwan, Hong Kong
The Lantern Festival was celebrated on Google’s homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the…
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the…
PPC Ad Optimization: Getting Big Results from Small Changes
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or…
Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo
Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading…
Super Bowl Stat Time: Wolfram|Alpha Offers Stats Guide for Football Junkies
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46…
Google Docs Adds Offline Support for Android Devices
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access…
Google, Microsoft, Facebook Teaming Up to Fight Phishing
Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which…
Steve Jobs Email to Google: Stop Recruiting Apple Employees
Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public…
Google Won’t Pause New Privacy Policy – Should They Have To?
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the…
Valentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on…
How Affiliate Sites Can Best Exploit SEO
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that…
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like…
Trover: Local Search and Discovery Through Images
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the…
Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome,…
Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to…
Google Fined in France Because Google Maps is Free
A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle…
How to Understand Your Google “Not Provided” Traffic
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in…
Social TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices…
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today…