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Pinterest Driving More Referral Traffic Than Google+ [Infographic]
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest…
Google to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and…
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012,…
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not…
Get Your adCenter Search Marketing Campaign in Shape for 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it…
Search and Social Marketing Olympians Compete for ROI Gold at SES London
Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in the works?…
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North…
Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama fielded mostly…
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure…
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset…
Google Responds to Privacy Policy Backlash: Don’t Log In
For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it…
AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost…
SEMRush to Add Google AdSense Advertiser Report
SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on AdSense publishers…
Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted…
How to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized…
Extreme Couponing: Searching for the Deals
Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers…
Reach and Frequency: SEO Secret to Brand Building on Google?
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting…