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HTTPS Sites Secure Ranking Boosts in Google
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1…
How to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming…
Link Building With Ahrefs: A How-To Guide
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can…
RetailMeNot Crushed by Panda in Q2, But Partially Recovers
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a "partial recovery."
Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links
At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to be Forgotten…
How to Easily Scale Content Creation
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
How to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers.…
Google Merchant Center Adds Shipping Tool
The Google Merchant Center has added a shipping rates tool that allows sellers to display more accurate total prices to consumers.
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use…