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Google Penalty or Algorithm Change: Dealing With Lost Traffic
There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their…
3 Ways Local Small Businesses Can Use PPC
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also…
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions
While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more data –…
On Magic & SEO: Open Letter to Forbes, Bill Barol
SEW's reply to a blog post on Forbes.com entitled, "Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This…
Why Google+ Now Allows Pseudonyms, But Still Requires Real Names
Google’s announcement that they will allow pseudonyms still requires identity verification. Q. Why is anyone surprised that a certified identity provider needs to verify…
YouTube Now Serving 4 Billion Videos Daily
Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end…
Don’t Be Evil Tool: Focus on the User Builds a ‘More Relevant Google’
Facebook, Twitter, MySpace, and other social media networks have created a Chrome bookmarklet and website to reveal the bias in Google’s personalized search results.…
SEO Outsourcing: When to Listen to or Question Your SEO Provider
For those of you looking to outsource your SEO, link building, or other online marketing strategies efforts, pay attention! Here is a quick list…
12 Awesome Tactics for Crazy Productive PPC Meetings
For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure…
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you…
SOPA, PIPA On Hold, But a New Threat on Horizon
SOPA and PIPA protests appear to have caused enough backlash to make Congress and Senate think twice about passing controversial legislation... at least during…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue.…
Google Upgrades Punctuation Search Results
Google has updated its search results for queries involving punctuation marks and symbols. Though not perfect, searching for the symbol equivalent of a period,…
How Google Made $37.9 Billion in 2011
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on keyword, search…
Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon
January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a mystical and…
7 Tips for Landing Page Greatness
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion…
Is Your Facebook Ad Image Worthy of People’s Attention?
If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do a good…
Is Your Link Strategy Selfish?
The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings.…
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent…
Twitter to Acquire News Aggregator Summify
To boost its news management capabilities, Twitter will acquire Summify, a site which allows users to collect and summarize news items into a single…