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Industry

Fifth Annual Doodle 4 Google Contest Kicks Off

Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The theme for this year’s…

By John Rampton · 21 Jan 2012

Social

Facebook Would Like to Launch IPO in May

Facebook is reportedly planning to launch its initial public offering (IPO) in the third week of May of this year. Facebook's IPO would be…

By Shaun Nichols · 21 Jan 2012

Industry

Google Slowed Crawl Rate to Aid Websites Protesting SOPA

Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on…

By Miranda Miller · 20 Jan 2012

Mobile

New Mobile AdWords Targeting Options: WiFi & OS Version

Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of…

By John Rampton · 20 Jan 2012

Industry

New Gmail, YouTube, Blogger Users Join Google+ by Default

In another move designed to get Google product users into their identity provider program, Google now requires all new Google account users, including those…

By Miranda Miller · 20 Jan 2012

Industry

The Decision Engine is Dead: Now Bing is For Doing

Bing is evolving. Emphasis on the “ing.” Microsoft’s search engine is ditching the “decision engine” label and rebranding with a new message: Bing is…

By Danny Goodwin · 20 Jan 2012

SEO

Google’s New Page Layout Update Targets Sites With Too Many Ads

Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites…

By Danny Goodwin · 20 Jan 2012

Local

Tools to Monitor Online Reputation Across Different Languages

The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management extremely tricky…

By Christian Arno · 20 Jan 2012

Industry

Google Reports Q4 2011 Earnings, $10.58 Billion in Revenue; 90M Google+ Users

Google revenues topped $10 billion for the first time, but it wasn’t good enough for investors, who were let down by the numbers that…

By Danny Goodwin · 19 Jan 2012

Industry

Google Protest Adds 4.5 Million SOPA Opponents

By blacking out its logo and urging its users to “Tell Congress: Please don’t censor the web!” Google yesterday added 4.5 million names to…

By Danny Goodwin · 19 Jan 2012

PPC

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of…

By John Rampton · 19 Jan 2012

SEO

Search Engines & Opinions: Just How Trustworthy Are Search Results?

Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results.…

By Peter Van Der Graaf · 19 Jan 2012

Social

7 Creative Ways Your Brand Can Use Pinterest

Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you’re…

By Kaila Strong · 19 Jan 2012

PPC

Why Search Marketers Must Use AdWords Ad Extensions

In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into…

By Dave Ragals · 19 Jan 2012

Social

Facebook Launches 60 New Timeline Apps

Facebook has just announced the launch of 60 new Open Graph apps, or apps with expanded capabilities. It’s the next step in the Timeline…

By Miranda Miller · 19 Jan 2012

Industry

SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA…

By Miranda Miller · 18 Jan 2012

Events

Marty Weintraub to Keynote at SES Accelerator in San Diego

The SES Conference & Expo will hold a one-day event in San Diego, the SES Search and Social Accelerator, from 8:30 a.m. to 6:30…

By Greg Jarboe · 18 Jan 2012

Video

Average Viewer Watched 23.2 Hours of Online Video Content in December

According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The…

By Greg Jarboe · 18 Jan 2012

Industry

Google’s Call to Action: Tell Congress to Vote NO on #SOPA

To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its…

By Danny Goodwin · 18 Jan 2012

Mobile

5 Local-Mobile Recommendations for the Pay Per Call Comeback

With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a…

By Bill Dinan · 18 Jan 2012