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Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent…
30% of Traffic to Insurance Sites Came from Search in June
Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top…
Twitter Buys Image Search Company Madbits
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week…
How to Eventually Become a Millionaire Using Your SEO Knowledge
There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the…
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google.…
Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye
Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and…
New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit
Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may…
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98…
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web…
Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness…